Books:

Aristotle Poetics. (1969, original ca. 350 B.C.)(Else, G. trans.) Ann Arbor: Ann Arbor Paperbacks, the University of Michigan Press,

Barclay, D. (Ed.) (1995) Teaching electronic information literacy. New York: Neal-Schuman Publishers, Inc.
CSUMB: QA 76.575.K67 1997
This is a collection of essays primarily focused on the changing role of the librarian. Covers course creation, writing for courses, theoretical background and pedagogy. Extensive references. Metalearning: techniques for learning how you learn -- adaptable to developing instructional materials.

Breyer, R. & Moller, P. (1991) Making Television Programs Waveland Press
Covers a broad overview of the television production process. Includes many samples of typical letters, forms, transcripts of meeting exchanges, and other communications that may occur during the life of a production. Glossary, selected list of schools that offer a Master's in production, bibliography that includes trade magazines.

Burrows, T. & Gross, L & Foust, J. & Wood, D. (2001) Video production disciplines and techniques. Boston: McGraw Hill Higher Education
A typical textbook intended for beginning classes in video production. Other examples in this bibliography are Hausman (1993) and Zettl (1998).

Considine, D. M. & Hailey, G. E. (1999) Visual messages: integrating imagery into instruction. Engelwood, Colorado: Teacher Ideas Press

Cubitt, S. (1993) Videography: video media as art and culture. New York: St Martin's Press
A deep analysis of the video media (the plural is the author's) that looks at their relationship to film, painting, and photography. Video as an agent and product of culture is widely discussed, but analyses derived from the realm of art criticism are the soul of the book. A knowledge of postmodernism, particularly the principle and vocabulary of semiotics will help the reader decode the text. This British author brings a global awareness of international applications of video, as well as gender issues.

Dayan, D. & Katz, E. (1995) Political ceremony and instant history. In Smith, A. (Ed.) (1995)Television: an international history. (pp. 169-188) Oxford University Press
Describes the way that television has functioned and still functions as the central medium for events of social transition such as assassinations, transfers of power, and wars, thus being a major factor in defining the evolving identity of nations and cultures. Compares this form of "instant history"with the scholarly discipline of history.

d'Agustino, P. & Tafler, D. (1995) (Eds.) Transmission, toward a post-television culture, 2^nd edition. Thousand Oaks: Sage Publications
 
 

Desmond, C. T. (1996) Shaping the culture of schooling, the rise of outcome based education. State University Of New York Press.
This is a thorough chronological study of the long term & successful OBD implementation in Johnson City, New York. It describes the history and culture of the community within which the OBD programs have succeeded, the process of transformation, and analyzes the elements that led to sustained success.
CSUMB: LC 1032.5.N69 D47 1996
 

Dodds, P. W. (1995) Digital multimedia cross-industry guide Focal Press
Broad look at applied technologies including broadcast, cable, computer networks, consumer devices. Looks at audience sizes and types, future implications of hardware developments on markets and media workplaces.
CSUMB QA 76.575.D54 1995
 

Dovey, J. (Ed.) (1996) Fractal dreams, New Media in a social context Lawrence and Wishart: London
A collection of essays explicitly intended to provide alternative views to the prevailing uncritical utopian excitement surrounding New Media.
 

Feldman, D. H. & Csikszentmihalyi, M. & Gardner, H. (1994) Changing the world, a framework for the study of creativity. Wesport, Connecticut: Preager 
CSUMB: BF408.F38 1994

Field, S. 

(1998) Screenplay : The Foundations of Screenwriting Fine Press
Despite the recent publication date, this is drawn from the author's several other works beginning in the 1970's that have made him a household name to aspiring screenwriters. Syd Field is a teacher of screenwriting who places a strong emphasis on structure.

 
(1994) Four screenplays.  New York: Dell Publishing
Analyses four movies that were released in 1991, giving detailed demonstrations of the meaning and importance of structure. Also includes interviews with the authors that illuminates the writing process and the screenwriter's experience of the production process.

Gardner, H.

(1993) Multiple intelligences, the theory in practice. Basic Books division of Harper Collins
CSUMB: LB1060.G357

() The Arts & Human Development

(1996) Leading minds, an anatomy of leadership

() Frames of mind

(2000) The Disciplined Mind. New York: Penguin Putnam, Inc.

Garrison, J. (1997) Dewey and Eros, wisdom and desire in the art of teaching. New York and London: Teachers College Press, Columbia University
Uses terms from Greek philosophy, particularly Plato as the basis for a review of Dewey's ideas in the light of the author's many years of teaching experience, as well as that of the educational establishment in general,, in which Dewey's ideas have been applied.
CSUMB LB 1025.3.G378

Geraghty, C. & Lusted, D. (1995) (Eds.) The television studies book. New York: St. Martin's Press
 

Hampe, B. (1997) Making documentary films and reality videos. New York: Henry Holt and Company
Contains a discussion of "reality" vs."unreality" in media representation and the ethical issues that are raised. Provides examples of renowned documentaries. Thorough description of the pre-production phase & it's philosophical and ethical concerns.
 

Hausman, C. & Palombo, P. (1993) Modern video production. New York: Harper Collins College Publishers
A typical vocational, television oriented textbook for introductory college courses. (One of three listed here.)

Hilliard, R. L. & Keith, M. C. (1992) The broadcast century: a biography of American broadcasting. Boston: Focal Press

Humm, P. (1995) Real TV: camcorders, access, and authenticity. In Geraghty, C. & Lusted, D. (Eds.) The television studies book (pp. 228-237)
This writer describes and analyzes the historic migration of the camcorder aesthetic through public access into "reality television." This essay draws from interviews with non-professionals and professionals to examine the relationship between them and "the issues of authorship and control" that this illuminates. The writer has a British perspective that is particularly enlightening for American readers. (Reality TV is a global phenomena.)

Kemp, J. E. & Cochern, G. W. (1994) Planning for effective technical training, a guide for instructors & trainers. Engelwood Cliffs, New Jersey: Educational Technology PublicationsCSUMB: LB1025.3.K46 1994
Writing learning objectives: cognitive, psychomotor, affective. Constructing tests (psychomotor, etc.) Instructional design sources & good references. The emphasis is on corporate training of adults.
 

Kisseloff, J. (1995) The box, an oral history of television, 1920-1961. New York: Penguin Books
Not a deeply analytical book, but the voices of the people who were there give an important understanding of the technological and political environment in which television grew.
 

Korolenko, M.D. (1997). Writing for multimedia. Wadsworth Publishing Co.
CSUMB: Z 699.T34 1995
In addition to personal experience, this writer relies on interviews with a wide range of experienced producers in this new business in which most of the companies are less than five years old.
 

McLuhan, M.

(1960?) The Gutenberg Galaxy

(1964) Understanding media: the extensions of man New York: McGraw Hill

With Fiore, Q. (1967 ) The medium is the message New York: Bantam Books

With Fiore, Q. & Agel, J. (1968) War and peace in the global village New York: Bantam Books

Miller, J (1971) Marshal McLuhan New York : Viking Press
The author acknowledges McLuhan's ability to provoke an understanding of media, but disagrees with his every assertion. Miller uses a biographical description of McLuhan's intellectual influences to construct the case against him.

Moore, D. M. & Dwyer, F. M. (1994) Visual literacy: a spectrum of visual learning. Engelwood Cliffs, New Jersey: Educational Technology Publications
The opening chapter of this introductory textbook deals with the history of visual literacy studies & the theories employed, rich with quotes from key theorists. Discussion of the physical and psychological basis of sight perception. Elemental introduction to postmodernist theoreticians and ideas.

Oblinger, D. & Verville, A. (1998) What business wants from higher education. Phoenix: Oryx Press
A thorough look at all the issues involved in keeping education relevant to the modern workplace. Not as business biased as the title might seem to imply. Topics include the current nature of the workplace, the ways corporate organization & work patterns have changed, the effect of informational technologies and globalism, and modes of education that are appropriate for these new conditions.
 

Rorty, A. O. (Ed.)(1998) Philosophers on education, new historical perspectives. London & New York: Routledge
A broad collection of fresh essays on educational philosophy from the Greeks to current times, including descriptions of Muslim and Jewish schools, and influences of earlier philosophers that appear in modern contexts.
LB 41.P572

Rousseau, J. J. (1911) Emile. (B. Foxley, trans.) London: J. M. Dent & Sons (Original work published 1762)

Rosenthal, A. (1996) Writing, directing, and producing documentary films and videos. Carbondale and Edwardsville: Southern Illinois University Press.

Shalock, R. L. (1995) Outcome-based evaluation. New York & London: Plenum Press
CSUMB: HV11.S36 1995
Technical, and generalized to include social service programs as well as education.
 

Sholle, D. & Denski, S. (1994) Media education and the (re)production of culture Wesport, Connecticut: Bergin & Garvey
Theory & philosophy underlying the teaching of media production. Encourages an emphasis on developing students analytical abilities rather than merely producing employees for the existing media production workplace.
Scholle & Denski speak from the point of view of media educators who have worked in industry and returned to teach undergraduates in the variously named "Radio/TV/Film, Telecommunications, Mass Communications, or Communications Arts Departments of Universities. They have an explicitly defined bias in opposition to the New Right and in favor of a "radical democracy" that "begins with a radical critique of current forms of representation that limit the populace's decision making to choices over who will govern" and "extends participation to the spheres of the cultural, the economic, and the social."
 

Sinclair, J & Jacka, E. & Cunningham, S. (Eds.) (1996) Patterns in global television: peripheral vision. Oxford University Press
This Australian work is a collection of studies of regional television in Latin America, India, the Arab world, China, Canada, and Australia. Describes historical progress in regional television systems that reveal that "cultural imperialism" has proved to be a passing threat, as audiences prefer television products from their own cultures as soon as they become available.

Smith, A. (Ed.) (1995) Television: an international history. Oxford University Press
Applies a global perspective to the topic. Edited by an Australian with American, British, Japanese, Israeli, & African contributors. Sections on historical development of various national media institutions, genres, TV & society, global TV. Of particular interest is the chapter "Political Ceremony and Instant History" which discusses the varied social functions of television, and its way of mediating historic events.
CSUMB: PN 1992.2.T45

Stansberry, D. (1997) Labyrinths : The Art of Interactive Writing & Design : Content Development for New Media Wadsworth Pub. Co.
 

Watkinson, J. (1995) Compression in video & audio. Oxford: Focal Press
CSUMB: TK 6680.5.W38 1995
This is a technical discussion of the compression techniques that are crucial to conveying video on digital networks, DVD, and digital broadcasting.
 

Zettl, H.

(2000) Television production handbook, 7^th edition. Stamford: Wadsworth/Thomson Learning
 

(1998) Video Basics 2. Stamford: Wadsworth/Thomson Learning

Both of these are textbooks for video production classes. Video Basics 2 is a paperback version equivalent to Hausman, C. & Palombo, P. (1993) and Burrows, T. & Gross, L & Foust, J. & Wood, D. (2001) above. The hardback Television production handbook is more detailed, thus has a longer utility as a reference. It also contains a tutorial CD-ROM that facilitates a more progressive media pedagogy. 

Periodicals:
 

Atkins, M. J. (1993, June) Theories of learning and multimedia applications: an overview.Research Papers In Education, 8(2) 251-71

Bachler, C.J. (1997, June) Trainers. Workforce,
(disadvantage of pdf, no volume info)
Overview of corporate training: trainers competencies, technology, budgets, outsourcing, distance learning, measurement.
Printout
 

Beacham, F. (2001, Feb. 21) Desktop television gets big boost. TV Technology 19(4) 38
Describes Apple's new DVD burning computer system for under $5,000, then reports on CNN's shift to smaller reporting teams using DV camcorders and laptop editors. Notes that during a period of layoffs CNN seeks "'cross-platform' news reporters who are equally proficient in producing stories for television, radio, and the Internet." Now CNN also expects existing reporters to become teledramatically versatile, learning shooting & editing skills.

Baechtel, M (1998, May 4) Don't converge -- integrate TV Technology 16 (9) 32
Article drawn from the keynote speech of Ronald J. Whittier at the National Association Of Broadcasters Multimedia World conference 1998. Whittier is Senior Vice President of content programs at Intel. Gives an insight into the mind set of managers as they attempt to adapt to the shift to digital technologies that have interactive potential.

Brandt, R. (1992, May) On performance assessment: a conversation with Grant Wiggins.Educational Leadership, 49(8) 35-37

Brilliant, R (2000, November 29) Streaming Media West 2000 targets business models. TV Technology, 18(24), 44
Richard Bowsher is quoted emphasizing the need to create a sense of community on streaming sites in order to become profitable. This echos similar discoveries in online education. 

Brown, A. S. (1988, October) Outcome based education: a success story. Educational Leadership, 46(2), 12

Burron, A. (1994, March) Traditionalist Christians and OBE: What's the problem? Educational Leadership, 51 (6), 73-76

Cook, J. (2001, April) CNN's Free Fall. Brill's Content,4(3), 66
Corroborates Beacham's article about CNNs intent to cross train reporters as videographers and video editors. Describes a shift from hard reporting toward talk based news in response to a competitive environment despite record profits. It is not simply profit, but growth that stockholders are expecting, and this is having an effect on the nature of this organization's news reporting.

Evans, K. M. & King, J. A. (1994, March) Research on OBE: what we know and don't know.Educational Leadership, 51 (6), 12-18
A review of research to discover what is known about the effectiveness of outcome based education techniques.

Hampe, B. (1999, August) What video does well in education, and what it doesn't. Syllabus, 13 (1), 12-14
A concise listing of video's appropriate uses and limitations by the author of the book on documentary making above.

Harvey, C. (2000, Dec.) New courses for new media. American Journalism Review, 22 (10), 26-30
Looks at several top journalism schools that have added integrated studies in computer skills, world wide web, and graphic design to better prepare students for a workplace that features re-purposing of content for different media and a high degree of collaboration between departments.

Hebert, E.A. (1992, May) Portfolios invite reflection -- from students and staff Educational Leadership, 49 (8) 58-62
An in depth description of the use of portfolios in a Winetka, Illinois grade school as assessment devices. Includes theoretical/historical background, use of portfolio nights to involve parents.

Hebert, E. & Schultz, L. (1996, April) The power of portfolios. Educational Leadership, 53 (7), 70-71
A follow-up to the above article. Schultz is a sixth grade student who is a product of Winetka's portfolio based program.

Herman, J. & Winters, L. (1994, Oct.) Portfolio research: A slim collection. Educational Leadership, 52 (2) 48-56

Hetterscheidt, J. & Potter, L. (1992, May) Using the computer as a reading portfolio.Educational Leadership, 49 (8) 73

Hirsh, M. (1999, April) A high-concept drama in high-def. American Cinematographer,80 (4), 56-63

Hobbs, R. (1994, Jan./Feb.) Access as media education. Community Media Review, 17 (1), 7-9
Explores the media literacy education aspect of the public access cable mission.

Hoffer, A. (2000, Jan.) The last two percent. Digital Video,8 (1), 57-68
(Available at www.dv.com)
A pragmatic exploration of the communications problems that can arise in the relationship between small video production organizations and their clients. Discusses the anticipation and prevention of problems through such techniques as having clearly defined agreements in the beginning, approaching clients for decisions in ways that avoid excessive discussion that can delay the project, as well as the ethics of the relationship and how to tell when the client is financially overextended.

Johnson, B. A. (2001, Jan.) Why the DTV transition will fail. Digital Video, 9 (1), 62-67
(Available at www.dv.com)
Asserts that broadcast digital television will fail because of its cost, and because it will be surpassed by broadband internet. Observes the current breakdown in the 50 year relationship between networks and local affiliates, and predicts the demise of local broadcasting stations in their present form.

Kiersted, Janet (1985, May) Direct instruction and experiential approaches: are they really mutually exclusive? Educational Leadership, 42 (8), 25-30

Kilpatrick, W. & Bagley, W. & Bonser, F. & Hosic, J. & Hatch, R. & ??? (1921) Dangers and difficulties of the project method and how to overcome them: a symposium. Teacher's College Record, 22 (4), 283-288

Meyer, C. A. (1992) What's the difference between authentic and performance assessment?Educational Leadership,49(8) 39-40

Morbin, T. (2000, April) Alliances key to interactive future. Euromedia, 6 April, 23-25
Discusses the many definitions of interactive TV, the highly varied technological delivery systems and content models, and the corporations that are implementing the various approaches. Concludes that mergers and alliances are going to be the key to success, because the customer won't buy it unless interactive video is presented in a single simple interface. The structure of the European media market is significantly different than the U.S. More different approaches to interactive content have been tried there.

Naguidula, D. (1997, Nov.) Picturing performance with digital portfolios. Educational Leadership, 55 (3), 26 -30

Platt, C (2001, May) The future will be fast, but not free. Wired, 9 (5), 120-127
Describes the progress of broadband Internet with a look at the factors that have retarded its growth so far, and the things that will need to be done for it to prevail. The author sees a need for an upgrade of the infrastructure which will be paid for by charging for content. Better compression schemes and a much larger library of content products (mostly movies at first) will fuel that revenue stream.

Pliska, A. M. & McQuaide, J. (1994, March) Pennsylvania's battle for student learning outcomes. Educational Leadership, 51 (6) 66-70

Roderick, D. (2000) Supplemental Instruction Program Development at Gavilan
College. Unpublished Master's thesis, San Jose State University.
Describes the demographics of the student body at Gavilan College and the challenges in designing tutorial and remedial programs to assist them.

Shields, T. (2000, Dec.) Newspaper execs cheer Bush win on key fronts. Editor & Publisher, 133(51), 7-8
Reports on the probable basis for the rise in newspaper stock prices after confirmation of the election of George W. Bush. Bush is expected to expedite the end of restrictions on ownership of newspapers and broadcasting stations in the same market through his appointments to the FCC, avoid enforcing new ergonomics regulations protecting employees, and support repeal of the inheritance tax that burdens many family owned newspapers. Other issues that could be affected are postal regulations, criminal penalties for leaks of federal secrets, internet taxation and privacy.

Siegel, J. & Shaughnessy, M. F. (1994, March) Education for understanding. Phi Delta Kappan, 75(7), 563-564
Interview with Howard Gardner. Portfolios, apprenticeships. Place of developmental psychology. Teaching for "deep understanding".

Sonder, M. (1997). Office politics at Office Depot. Computerworld, 31(33), 37.
Problems, mostly organizational, implementing a networked corporate training system.
Printout on file.

Spady, W. G.
(1995, Sept.) We need more than "educentric" standards. Educational Leadership 53 (1), 82
(response to Matthew Gandal in the March issue of same.)

(1994, March) Choosing outcomes of significance. Educational Leadership 51(6), 18
Describes the beginning-to-end structure of an outcome based curriculum, and defines terms and roles.

(1988, October) Organizing for results: the basis of authentic restructuring and reform.Educational Leadership, 46 (2), 4-8

Thompson, H. (1997, Autumn) In good company. Adobe Magazine, 8(6) 37-41
A description of Salon Magazine, a Web based magazine started by refugees from the labor strike at the San Francisco Examiner in 1994. Describes the adjustments that print journalists had to make in moving to Web delivery. (www.salonmagazine.com)

Unattributed (March, 2001) Cornell University Employs New Digital Technology to Produce Custom Course Packs and Scholarly Publishing. T.H.E Journal, 28(8) 60-63
Describes Cornell's extensive and expanding use of quick, efficient digital printing technology to produce custom course materials. Since no author is named, one must assume that the article, however informative, is simply a re-print of a vendor's promotional material.
www.thejournal.com

Wiggins, G. (1989, April) Teaching to the (authentic) test. Educational Leadership, 46(7) 41-47

Wronka, S., Carpenter, P. (1994, Sept.) The vital bond. Thrust for Educational Leadership, 24 (1) 44-47
Describes the implementation of a technology based integrated learning program in Sunny Hills High School in the Fullerton Joint Union High School District. Describes specific programs, the grant structure that fueled the transformation, use of portfolios, evaluation & results.
 

Site visits, interviews:
 

>Archipelago
Site visit. Personal notes, company handouts

>Ken Halla, Teacher at K-12 level and Principle
Personal interview, November 23, 1997

>Andrew Leonard, writer. On staff at Salon Magazine, a well regarded Web publication.
Telephone interview, March 1998

>CAPPCOM project, San Benito High School
Site visits & interviews ongoing

Internet:

C-Net:
C-NET web page printout describing the evolution of the production process of this on-line magazine in its first 2 years of operation, and the re-adjustments or working roles that were required to produce for Web delivery.
http://www.cnet.com/Content/Builder/Business/HowCnet/index.html
 

Chico State U. media production curriculum
http://www.csuchico.edu/cdes/overview.html
http://www.csuchico.edu/catalog/cat97/comm/ba_cdes.html
 

DeAnza/Foothill college technology plan
http://wwwdeanza.fhda.edu/Publications/TechPlan/dtp.htm

University of Florida, Gainseville
Electronic Intermedia program, College Of Fine Arts, B.F.A., M.F.A
Description of computer & video facilities, integration with other arts, emphasis on "the exploration of the boundaries between technology and traditional media. Specific areas of interest include video, kinetic sculpture, computer-based media, installation and performance."
http://intermedia.arts.ufl.edu/about/ei.html
 

S.F. State Conceptual Design/Information Arts, BFA, MFA
Printouts available

Ryerson Polytechnic University, Toronto
New Media Program

Computer Arts Institute
Apparently a private software school, no registration information on the web page. Certificate programs in desktop publishing, multimedia, and missing graphic file.
310 Townsend, S.F.
http://www.sirius.com/~cai/navframes/index.html

Rocky Mountain College of Art & Design
appears to be heavily visual design oriented. Denver, private, 450 students.
Very cool shockwaved web page! --> http://www.rmcad.edu/comp.enter.htm

Art Center College Of Art & Design, Pasadena
Syllabi available on line for some multimedia classes. Lots of dead pages--computer curriculum unavailable (Nov,97)
http://www.artcenter.edu/main/mm.html

Salon magazine article on inflated pay for writers in new media. Background on economic health of companies like Wired, programmers salaries.
Andrew Leonard
http://www.salonmagazine.com/media/

Series of four long articles in the Economist looking at the future of higher education. Comparison of the 3 California university tiers, globally admired research Universities like MIT & Stanford. Looks at the impact of the Internet & distance education on Universities.
http://www.economist.com/editorial/freeforall/5-10-97/index_survey.html
 

http://www.macromedia.com/support/authorware/how/expert/ruth_clark/ruth.html
A practical guide to designing Instructional media presentations by Ruth Colvin Clark, Ph.D. Describes cognitive theory and learning research to show how it is best implemented in creating multimedia tutorials. This is a corporate source, but the emphasis on Macromedia products is subdued.

http://www.glef.org/welcome.html
The George Lucas Educational Foundation. A good resource for information on project based education, educational reform, etc. Oriented to K-12. Has the Learn To Live book with articles by Howard Gardner, Grant Wiggins, et al. which is accompanied by a video introduced by Robin Williams. Bibliography.

Worsnop, C.M. (2000, November). Assessment in media education. Reading
Online, 4(5). Available:
http://www.readingonline.org/newliteracies/lit_index.asp?HREF=/newliteracies/worsnop/index.html
Summers, S.L. (2000, October). Get 'em thinking! Using the "3 Rs" of media literacy. Reading
Online, 4(4). Available:
http://www.readingonline.org/newliteracies/lit_index.asp?HREF=/newliteracies/summers/index.html
Silverblatt, A. (2000, September). Media literacy in the digital age. Reading
Online, 4(3). Available:
http://www.readingonline.org/newliteracies/lit_index.asp?HREF=/newliteracies/silverblatt/index.htmlThis article focuses media literacy principles on the Internet.

Payton, T. (2000, September). New Literacies in Action: A professional journey
through multiple literacies. Reading Online, 4(2). Available:
http://www.readingonline.org/newliteracies/lit_index.asp?HREF=/newliteracies/action/payton/index.htmlThis article describes using the process of building a school web site to teach media literacy.

Cindy Kovalik, Ph.D. Peggy King, M.Ed. Visual Literacy http://www.educ.kent.edu/vlo/